The Ripple Effect

The Ripple Effect began with an idea after we were so moved by Sir David Attenborough’s film ‘Ocean’. We wanted to create something that carried the message as powerful as his own message about our oceans and all the devastation that is being caused within it. The result was a one of a kind wearble piece of art, created and contributed by over 100 members of the local community and made entirely from materials already owned. Not a single new item was purchased or used.

The community were invited to create individual A4 and A5 ocean themed panels for the dramatic dress train, while others took home bodice pieces to bring to life in their own way. Because of the uptake we also extended the project for contributors to upcycle their own denim jackets using the same ‘use what we already own’ ethos.

Workshops in slowstitch, mending, block printing, embroidery, applique and denim jacket upcycling ran alongside the making of the dress, with participants of all ages and abilities taking part, some picking up a needle for the very first time.

The project also carried a powerful environmental message. Highlighting the devastating impact of bottom trawling, fast fashion and our throwaway culture. The Ripple Effect used creativity as a tool for conversation and change asking what happens when a community slows down, looks at what it already has and makes something extraordinary from it.

The dress was revealed at a sold out community celebration on Friday 8th May 2025 which was on Sir David Attenborough’s 100th birthday. The night was magical.